Overview

App Annie is a business intelligence company and analyst firm headquartered in San Francisco, with offices spanning across the globe. They provide companies with data and insights in order for them to better succeed and build strategy in the mobile app economy. They are hosting their first ever one-day user conference in San Francisco in June 2017,
called Capptivate. 

 

Challenge

Muse was tasked to develop and enhance the visual identity, messaging and marketing for the Capptivate Conference. App Annie requested that the new visual identity elevate Capptivate’s position as the “go-to” conference in the mobile app economy, showcasing App Annie as the leader and expert within the app economy. 

 

Solution

After the client-approved logo, fonts, and color palette were given, Muse was responsible for providing the creative development, visual design, and production of selected materials. Muse proposed a different take on the design direction, which was the idea of apps in motion. Through color overlays, gradients, and transparencies Muse created a sense of visual movements with the app box graphics. Muse then implemented their new design system across a myriad of marketing and conference collateral, such as banners, presentation templates, web assets, etc.