B CACHAÇA

Overview

'B' is a Brazilian premium liquor. Distilled from sugarcane juice, adding honey and lime, ’B’ stands apart from a regular cachaça. It was refined to create a perfect blend of sweet and citrus and differentiate from the popular low-class Brazilian spirit.

Challenge

Create a complete brand platform, from name and identity to design and packaging to appeal to a sophisticated international consumer.

Solution

Capitalizing on the color and flavor of the beverage, MUSE created a bottle to appeal to female consumers who are interested in a sweet and premium drink. The bottle features a slick, bold and clearly minimal design. Luxury and fun come from body to capsule, pulling together the honey-colored spirit, leading to a stunning shelf presence and powerful awareness in a crowded segment.