B CACHAÇA

Overview

'B' is a Brazilian premium liquor. Distilled from sugarcane juice, adding honey and lime, ’B’ stands apart from a regular cachaça. It was refined to create a perfect blend of sweet and citrus and differentiate from the popular low-class Brazilian spirit.

 

Challenge

Create a complete brand platform, from name and identity to design and packaging to appeal to a sophisticated international consumer.

 

Solution

Capitalizing on the color and flavor of the beverage, MUSE created a bottle to appeal to female consumers who are interested in a sweet and premium drink. The bottle features a slick, bold and clearly minimal design. Luxury and fun come from body to capsule, pulling together the honey-colored spirit, leading to a stunning shelf presence and powerful awareness in a crowded segment.

AD PRINT BEE-2
B_Group 2
B_Front_Hero shot
B_Straw
B_Logo Detail
B_Jewel
B_Front_Lights
B_Group
B_Capsule Detail
B_Biz Card 1
B_52_White Background
B_Cooler Top Detail
B_Cooler Front
B_Cooler
B_Front_Disco
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