BlackCat is a modern restaurant based in the Tenderloin of San Francisco. BlackCat is for glamour lovers of all ages. It appeals to sensibilities rather than age: stylish, educated, smart and urban. BlackCat attracts people interested in good food, spending time with friends over drinks, and enjoying the rituals of dining out in unexpected and unusual places.
With this target audience in mind, MUSE was responsible for creating a visual brand expression and environmental design for the restaurant. This included a logo exploration, restaurant look/feel, and interior design direction.
Playing off the name of the restaurant, MUSE created a bold, sexy, indulgent visual system utilizing the unique beauty of a cat’s eye. Green, gold, blue or yellow, cats' eyes are fascinating orbs that gleam in darkness. That mysterious shine is visible even in dim light. With this in mind, MUSE used vibrant pops of color to contrast dark backgrounds; best executing the glamorous, sultry feel of BlackCat.