Orion Labs is a technology company that makes wearable devices dedicated to connecting people, organizations, and machines in real time (push-to-talk) using its voice communication platform.



MUSE was engaged to create the brand strategy, identity, including activation, for Orion’s main brand and also its line of wearable technology products. The wearables needed to be positioned and communicated as fashionable to consumers,  as well as be portrayed appropriately across each target audience segment. 



With different target audience per wearable, MUSE developed three different identities for each product – tying each product back to the master brand. With a shifting business model, it allowed for flexibility for the Orion master brand.