ORION

Overview

Orion Labs is a technology company that makes wearable devices dedicated to connecting people, organizations, and machines in real time (push-to-talk) using its voice communication platform.

 

Challenge

MUSE was engaged to create the brand strategy, identity, including activation, for Orion’s main brand and also its line of wearable technology products. The wearables needed to be positioned and communicated as fashionable to consumers,  as well as be portrayed appropriately across each target audience segment. 

 

Solution

With different target audience per wearable, MUSE developed three different identities for each product – tying each product back to the master brand. With a shifting business model, it allowed for flexibility for the Orion master brand.

 

phones
71t8RhXoTqL._SL1500_
orion-onyx-kit-1200x630-c
182469718a1851d5464533fcc8b75dfc-original
ORION_WINDOW SIGNAGE
orion-labs-onyx-communicator-review-4-1280x720
61ksNsNgPCL._SL1312_
Untitled-1
magazine-mockup-FINAL
T-Shirt v2
©2019 MUSEBRANDS